The Customer Focus Team (LFT)  includes managers of customer marketing, sales and customer relations).

​

The primary charter of the CFT is to measure and improve results in four areas:

​

• Customer Satisfaction and Value

• Stakeholder Satisfaction and Value

• Product and Service Performance

• Program Outcomes

​

To help the CFT improve these results the OE21 program provides four (4) standards listed below.

​

Each of the CFT standards includes implementation procedures and decision support tools.

CUSTOMER FOCUS TEAM (CFT)

​

3 Customers                    

 

(CFT) 3.1 Voice of the Customer                   

​

(CFT) 3.2 Customer Engagement                   

​

(CFT) 3.2a Opportunity Marketing Guide                              
                     
7. Results

 

(CFT)  7.2 Customer-Focused Results ​

​